We use over 20 custom reports to optimize your SEO and PPC campaigns.
We provide you with 4 monthly custom reports based on traffic sources. Those traffic sources are Paid, Organic/Direct, Social Media and Referrals. We customize all of reports for each client depending on whats been tracked and channels where money is being spent.
To give you a quick glimpse of reports we use internally, here are a few types of reports. Marketing budget allocation, Conversion attribution – what marketing channels are performing well, Geographic distribution of your customers, Top pages – understand what parts of your website perform better than others, Top keywords – to be used in various campaigns, Audience profile – help you create one, Day part report – what part of the day is better for your business