Conversion Optimization – Typical customer path – what to focus on
SEO or PPC efforts go to waste without proper conversion optimization for a website.
Here is a typical path a customer takes on a website and must be guided at each step.
1. AD/Link outside the website
- Offer – proposition
- Good copy with call to action
2. On-site Landing page
- Infographics
- Offer – proposition – continued scent from external AD/Link
- Good copy with call to action
3. Product/Service description pages
- Clear & concise information – images and more
- Offer – proposition – continued scent from landing page
4. Cart/Contact/Checkout pages
- Offer – proposition – continued scent from landing page
- Testimonials
- Customer service
- Trust factors – secure transactions and more
- Upsell other products/services
5. Thank you/Confirmation page
- Links to further detailed information
- Other product links
- Testimonials
- Customer service links
Checkout conversion optimization case study to see the results of successful optimization.
Recent Comments