Conversion Optimization – Typical customer path – what to focus on

SEO or PPC efforts go to waste without proper conversion optimization for a website.

Here is a typical path a customer takes on a website and must be guided at each step.

 
 
1. AD/Link outside the website

  • Offer – proposition
  • Good copy with call to action

 
 
2. On-site Landing page

  • Infographics
  • Offer – proposition – continued scent from external AD/Link
  • Good copy with call to action

 
 
3. Product/Service description pages

  • Clear & concise information – images and more
  • Offer – proposition – continued scent from landing page

 
 
4. Cart/Contact/Checkout pages

  • Offer – proposition – continued scent from landing page
  • Testimonials
  • Customer service
  • Trust factors – secure transactions and more
  • Upsell other products/services

 
 
5. Thank you/Confirmation page

  • Links to further detailed information
  • Other product links
  • Testimonials
  • Customer service links

 
 

Checkout conversion optimization case study to see the results of successful optimization.