Also known as Pay Per Click (PPC), paid search lets you pay for your Ads to show up at the top (and right side) of search results.
Our take on it:
Page Search Management is all about a lot of preparation for your Paid search accounts.
Here is an overview of whats involved:
Understanding your business/product/services website goals.
Figure out how to best categorize your products/services.
Find the best keywords for you – its an art and not science.
Make sure your website design (read user interface) can support paid search plans and help in conversions.
Confirm with you your customer service and product inventory process.
Create the best settings in your paid accounts to help you minimize the cost.
Test our settings before going all out with the budget – using test budget.
Learn from your test and apply it to all accounts.
Account Maintenance – yes, there is maintenance required for Paid Ad Search Accounts like Google Adwords and Microsoft AdCenter accounts
Simple reasons why Paid ADs maintenance is necessary:
As per Google, 65% of keywords used in searches each month are completely NEW!
Web landscape is changing DAILY, with daily changes emerging, you gotta have a plan for implementing those changes.
Gives us a chance to look at all Ads, keywords, Analytics reports and their performance. We create actionable items from our maintenance.
If there is no maintenance, your account is already losing out to the competition.
PPC maintenance helps you save money on bids and optimize your account for best possible on your investment.
is paid search for me?
Does your business want instant traffic (once its setup)?
Do you want relevant traffic in addition to the traffic from your natural results?
Does your business have a brand that your competition may be placing Ads for?
Do you have short branded campaigns that may require quick supporting traffic? Example: new product release.
If you meet any of the above criteria, paid search is for you.
What to do next:
Interested in knowing your business’s potential in paid search?
Contact Us, and we can go through with you an initial questionnaire help us understand your business. It will also help you closely identify your business goals as well as shortcomings.
